Owning a website is an invaluable asset. Almost everyone is getting a website now. For your brand to be taken seriously, ensure that there is website for it. This will serve as your office location in the virtual world.
Many benefits accrue to owning and maintaining a website. People from all over the world can easily do business with you when you showcase your profile and portfolio on your website. To be a successful global brand, constantly and openly communicate with your audience via your website.
A nice thing to do is to make sure you respond to correspondences and questions they ask through this platform, including your emails. When you cannot instantly respond to all your website correspondences, courtesy demands that you let your fans and/or markets know (with apologies) on your website’s contact page that you may not be able to answer all enquiries. This will prevent or minimise any form of disappointment because you have already made it clear that you intend to behave in a certain way.
Also endeavor to have a page of Frequently Asked Questions (FAQ) on your website that covers the most common messages and questions you get. You do not have an excuse of not having a website for your brand. Even if you don’t have money for a paid website, which makes your brand looks more professional, you can still make use of several free ones like the ones provided by www.webs.com, www.simplesite.com, www.yola.com, etc
You need a blog
A blog is an online journal; an electronic diary. A blog is often an interactive website where you log your ideas, events, and/or latest developments in your brand area. You can have it on your website or just independently.
Start establishing yourself as a trusted expert by writing blog posts on a regular basis. Your blog is a platform for you to express your brand, easily get feedbacks about your brand, and interactively provide answers to your fan’s questions. Thus, a blog helps to develop a stronger connection with your brand fans and clients.
As a job seeker, you can use a blog focused on your brand concepts and industry developments to show employers that you are investing into yourself and really takes your brand serious. Carve a niche for yourself. Spend time in creating your own brand content and using them on your blog.
Depending on your brand and niche, the type of blog you create could be corporate, individual, special interest, or political. As earlier said, in deploying your brand, there is a need for you to know your target. Then try to know what your target wants.
Check out other similar blogs to be sure of what to include on your blog. To stay ahead of competing blogs, bring to bear your uniqueness in the posts you load on your blog. Be creative and express your originality in your blog posts. Also make sure that the name and title of your blog have the keywords of the brand you are writing about. There are several blog platforms you can use including blogger (www.blogspot.com), WordPress, Joomla, etc.
Just like your website, for your brand to look professional, you need to register a domain name for it and sign up for a webhosting plan. There are several web hosting companies you can host your blog with (GoDaddy, Hostgator, etc).
Blogs are interactive just like online forums because people can make comments, ask or answer questions, and post multimedia clips like images, pictures, videos, animations, audio, and text. A very good blog that draws high traffic of visitors can create a source of revenue for the blog owner when properly done. To monetize your blog, I recommend reading “How To Start Making Money Blogging” on www.Wikihow.com