Richard Brandson, Founder at Virgin Group, is known for innovation and being at the edge of technological advancement. In this article first published on Linkedin, he notes that the future of mobile looks bright.
While I’ve never worked from an office, I spent a great deal of time in my early years of business juggling calls on landlines. Then the mobile phone came along and changed everything.
I was amongst the first people to try a mobile phone. It was bigger than my head! Once I got my hands on my very own device, my life changed for the better. Just as the name suggests, my mobile phone gave me so much more mobility. I was freed to do what I enjoy doing the most: getting out there, traveling and meeting people. I hit the ground running.
And things have come a long way since then. The mobile phone’s impact has grown massively. Now they are the gateways to the internet and social media and have totally disrupted the camera and music industries.
This blog was completely created through a mobile phone. I drafted it, took pictures for it, posted it, and shared it conveniently from my iPhone. If someone told me back in the day when I was juggling landlines that this would be possible in the near future, I would have checked the date to make sure it wasn’t April Fool’s Day!
However, as soon as mobile phones became a reality we realised their amazing potential, and started Virgin Mobile. Since then Virgin Mobile has grown from a start-up into a global brand, which is thriving in countries including the UK, Ireland, USA, Canada, Australia, South Africa, Mexico, Chile, Colombia, Peru, Poland and Saudi Arabia.
We see a huge future in mobile technology, and are constantly looking for ways to provide innovative offerings that improve our customers’ lives. Now we have introduced Virgin Mobile USA’s Inner Circle, a new plan to help you live a life more Virgin.
I travelled to San Francisco to announce that Virgin Mobile USA is becoming the first ever iPhone-only mobile carrier in the US. As Virgin Mobile USA CEO Dow Draper said, rather than gimmicks, catches and contracts, we want our customers to be in control. That means having control of their phones and service, while using their devices to enjoy living their life and making a difference.
In true Virgin spirit, it’s a simple but game-changing offer: buy an iPhone and we’ll give you six months of unlimited talk, text and high-speed data for only $1 on Virgin Mobile’s nationwide network. Plus as a member of our Inner Circle you’ll receive deals from Virgin Atlantic, Virgin Hotels, Virgin Wines, Virgin America and Virgin Sport. It’s a great way to live a life more Virgin.
We’re thrilled to partnering with Apple to deliver this deal. Apple and Virgin are two brands that have famously never accepted the status quo. Together we’re looking forward to further disrupting this already wonderfully disruptive industry. The future of mobile looks bright.