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Guinness Nigeria Plc In Search Of Brand Protection Manager

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Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast-growing off-trade channel.

Job Title: Brand Protection Manager- Contract AutoReqId: 61318BR

Reporting Location: Lagos HQ

Country: Nigeria

Function: Legal

Type of Job: Non-Employee External

Job Description Reports to: Head of Brand Assurance & Corporate Security

Contract Duration: 6 Months Key


• Manage and build cordial working relationships with relevant Regulatory Enforcement agencies across East and central divisions

• Develop cordial working relationship with market associations to manage counterfeit issues in each market

• Carryout market inspections monthly to scale the size and nature of counterfeit and copycat issue within the divisions and report back on a monthly basis

• Support our 3PP on matters relating to counterfeit and intellectual property investigations within the East and Central

• Gather intel on counterfeit operations to support actionable raid actions against production, storage and retail facilities

• Prepare monthly reports on BP activities in the East and Central.

• Support the Sales teams in resolving complaints on counterfeiting within East and Central divisions.

• Support all Brand Protection initiative East and Central divisions Kpi to measure progress:

• Identify and provide intelligence on major hubs in East and Central

• Identify and establish relationships with key players in these markets (Executives of each market association)

• Quarterly formal engagement sessions with market associations to discuss our challenges and chart ways forward

• Sustain and maintain trust between GN and these association and ensure the association support and drive GN anti-counterfeit drive

• Get association to support quarterly engagements with Spirits and wine meeting with Diea

• Intelligence gathering and dissemination against production, storage and retail

• Carryout market inspection to not less than 120 outlets across 6 trades monthly

• Develop and maintain stakeholder map within the region (NAFDAC, SON, CPC, Police & Customs) Names, designation and telephone numbers of regulators.

• Use stakeholder map to develop cordial relationship with all stakeholders External Job Title Brand Protection Manager Town/City Lagos Job Requirements Qualifications, Skills & Experience

• Good analytical Skills

• Good communication skills

• Professional experience NDLEA, counterfeit/ illicit management will be an added advantage

• Ability to work under little supervisionEducation

Requirements Bachelor’s Degree/HND

Experience Requirements Not Specified


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