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Etisalat Nigeria: Change of brand name won’t affect our operations

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Emerging Markets Telecommunication Services (EMTS) trading as Etisalat Nigeria said its operation won’t be affected by the imminent change of its brand name, owing to the pulling out of the Emirates Telecommunications Corporation from the company’s shareholding structure.

Following media reports that the Emirate Telecommunications Corporation has given a three-week ultimatum to EMTS to stop trading with the brand name ‘Etisalat’, the company, in a statement signed by its Vice President, Regulatory and Corporate Affairs, Ibrahim Dikko,  assured its customers that the operations of the business won’t be affected.

Dikko said EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the company, adding that discussions are ongoing between EMTS and Etisalat Group pertaining on the continued use of the brand.

He said, “EMTS launched in Nigeria in 2008 with “0809ja” to affirm the “Nigerianness” of our origin and sphere of influence. In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our “Naijacentric identity”.

“This notion is strongly reflected in our core messages and depicted in major projects and initiatives which we have been known to support. All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth.”

Dikko added that Nigeria remains the soul of EMTS’ business, and said “EMTS wishes to assure our esteemed customers, that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate. We thank our esteemed customers for their abiding faith in us.”

The telecom company has continued operation in all its outlets across the country despite changes that have seen Hakeem Belo-Osagie resigning as Chairman of the company’s board of directors and a new board constituted. The changes also led to the erstwhile Chief Executive Officer, Matthew Willsher, and Chief Financial Officer, Olawole Obasunloye, being replaced by Boye Olusanya (CEO) and Funke Ighodaro (CFO).


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